From August 23rd to 25th, The Way Company had the privilege of managing the marketing efforts for the 2024 Toronto Korean Festival, held at the Mel Lastman Square. This year’s festival was an overwhelming success, with visitor numbers soaring from 65,000 in 2023 to an impressive 95,000 in 2024.
Our team spearheaded media handling and secured coverage from major TV outlets such as CP24, Breakfast TV, and Fairchild TV, Toronto’s leading Cantonese-language network. In a first for the festival, we also organized an exclusive influencer event, bringing together 20 influencers and 15 food vendors to amplify the festival’s reach.
In addition to traditional media, we partnered with popular platforms like Todotoronto and Korean news outlets such as JoongAng Ilbo, The Korea Times, and Real Estate Canada, ensuring comprehensive coverage across multiple channels. This extensive collaboration and the tireless efforts of our team were key to this year’s record-breaking attendance.
The Way Company is proud to have played a pivotal role in making the 2024 Toronto Korean Festival the largest and most successful yet, and we look forward to contributing to even greater achievements in the future.
Back to all insights Successful Launch of the Toronto Entrepreneurship Seminar on November 23, 2023 On November 23, 2023, North York’s Edithvale Community Centre became the bustling hub for Korean entrepreneurs in Toronto, hosting the highly anticipated entrepreneurship and business seminar. Jointly organized by the Toronto JoongAng Daily, Harmony
Back to all insights I’m proud to have been deeply involved in our ‘Launching a Franchise’ seminar for supporting 100 Korean Entrepreneurs in Toronto, handling everything from planning to post-event feedback and all the email communication in between. Additionally, I created surveys and follow-up thank-you emails to keep everyone engaged
Back to all insights From August 23rd to 25th, The Way Company had the privilege of managing the marketing efforts for the 2024 Toronto Korean Festival, held at the Mel Lastman Square. This year’s festival was an overwhelming success, with visitor numbers soaring from 65,000 in 2023 to an impressive