Successful Launch of the Toronto Entrepreneurship Seminar on November 23, 2023
On November 23, 2023, North York’s Edithvale Community Centre became the bustling hub for Korean entrepreneurs in Toronto, hosting the highly anticipated entrepreneurship and business seminar. Jointly organized by the Toronto JoongAng Daily, Harmony Law Group, and The Way Company Inc., the seminar aimed to equip start-up founders and early-stage entrepreneurs with accessible, practical information and unparalleled networking opportunities.
The event was structured around four essential topics every aspiring business owner must know, delivered by seasoned experts in their respective fields. Lawyer Kwanghoon Shin from Harmony Law Group covered “The Basics of Starting a Business – Essential Legal Knowledge,” while mortgage specialist Choi Sootai from Huntington Cross Mortgage explored “Types and Methods of Loans Available to Entrepreneurs.” Monica Choi (Choi Yookyung) from HomeLife Frontier Realty provided practical advice on “Selecting a Business Location and Real Estate Buying Methods.” Lastly, marketing consultant Michelle Kim from The Way Company Inc. delved into “Necessary Marketing/Sales Strategies and Execution” with specific case studies.
The seminar was further enriched by the participation of ten sponsors, including Huntington Cross Mortgage, Hana Bank (Bloor Branch), Sodamhwa, Turtle Coffee, Wondermak, Omabell, Florist Samo, Kream, and Odri House, who added to the event’s vibrancy with business and product introductions and gifts for attendees.
Michelle Kim, The Way Company Inc.’s business/marketing consultant, remarked on the overwhelming interest from the Korean entrepreneurial community, stating, “The registration filled up within two days, and we even had a waiting list, which shows the strong desire for practical support among Korean entrepreneurs.” She also highlighted plans for the future, “Due to the high demand, we will be offering programs on specific topics next year to help entrepreneurs start and grow their businesses more effectively.” Additionally, she emphasized the goal of fostering a community through ongoing seminars, “We aim to significantly increase networking opportunities for business collaboration and create a forum where Korean entrepreneurs can share ideas and cooperate.”
The Way Company Inc. is committed to supporting Korean entrepreneurs in Toronto through insightful seminars and programs designed to inspire, educate, and connect the community, paving the way for successful business ventures.
Back to all insights I’m proud to have been deeply involved in our ‘Launching a Franchise’ seminar for supporting 100 Korean Entrepreneurs in Toronto, handling everything from planning to post-event feedback and all the email communication in between. Additionally, I created surveys and follow-up thank-you emails to keep everyone engaged
Back to all insights From August 23rd to 25th, The Way Company had the privilege of managing the marketing efforts for the 2024 Toronto Korean Festival, held at the Mel Lastman Square. This year’s festival was an overwhelming success, with visitor numbers soaring from 65,000 in 2023 to an impressive
Back to all insights We’re thrilled to share the fantastic news about the first seminar of the ‘Toronto Korean Entrepreneurship Project: Establishing 100 Korean Entrepreneurs,’ which took place on January 16, 2024, in Toronto. This event was a collaboration between Harmony Law Group and The Way Company Inc. The